ABOUT
Michael Gorospe
Multi-Disciplinary Digital Designer, Illustrator, and Storyteller
Mobile: 562-704-8474
Email: mikeg@gekim.tv
Portfolio: www.gekim.tv
Michael grew up in San Diego California and has a Bachelor of Science in Media Arts & Animation. A passionate and detailed illustrator, Michael is a multi-disciplinary designer with strengths in branding, animation, and user interface design. A published children’s books illustrator, Michael knows how to breathe life into anything he puts pencil to.
EXPERIENCE
Visual UI UX Design Consultant
IGNITEDEL SEGUNDO, CA | JULY 2017 – PRESENT
Design and strategize interaction of job seekers and organizations on a one-page desktop and mobile landing page for Spur, formerly known as Rolecall staffing.
Design and develop a new logo for Spur that captures the organization's goals and overall intent.
Animation & Illustration Consultant
YAHOO | PLAYA VISTA, CA | MARCH 2017 – PRESENT
Create article cover images that express narratives by illustrating and animating visual cues related to its content.
Develop suitable looks and color schemes of illustrations based on brand guidelines from Yahoo’s partner, Amica.
Improve artwork load time by optimizing gifs under 1MB while maintaining overall quality.
Senior Visual Design Consultant
POSSIBLE | PLAYA VISTA, CA | JUL 2016 – PRESENT
Conceptualize and design responsive user interfaces for NEWELL’s brands such as Graco, Rubbermaid and Sharpie.
Coordinate with overseas UX team to visually develop wireframes into scalable designs for all NEWELL brands.
Design 200+ consistent icon sets for Graco, Baby Jogger, Rubbermaid, Sharpie, and Sony based on brand guidelines.
Illustrate and storyboard concepts real-time through a projected monitor during team meetings to accelerate brainstorming and planning of photoshoots.
Multi-Disciplinary Designer
DESIGN CONSULTANT| WEST HOLLYWOOD, CA | DECEMBER 2015 – PRESENT
Designed and Illustrated packaging for SaveUrVape’s flan flavored e-liquid, ‘Flan-Tastico'.
Prepared files for print production, attended press checks, and liaised when needed with print vendors or clients to discuss project specifications.
Senior Graphic Designer
CLEVER CREATIVE | VENICE, CA | APRIL 2013 – NOVEMBER 2015
Trained and mentored interns, junior designers, and freelancers to apply best practices in design and production.
Launched inventive designs of projects including corporate brand identity packages, presentation decks, websites, email blast key art, and motion graphics for clients such as Guess, Mattel, Warner Bros., and Hub Network.
Integrated a project time tracking policy that improved client management and designers’ productivity.
Expanded company services by introducing web design skills and won awards from GDUSA and W3.
Guided clients through revisions by communicating design choices and advising on alternative design solutions.
Freelance Interactive Designer
BOOZ DIGITAL | EL SEGUNDO, CA | MARCH 2013 – APRIL 2013
Improved designs of presentations by coordinating with marketing team to strategize flow of content.
Influenced Microsoft pitch deck design direction by proposing an interactive presentation using html and CSS to build a ‘Windows 8-like’ tiled environment.
Art Director
VERTIGRAL SOLUTIONS | GARDENA, CA | DECEMBER 2011 – MARCH 2013
Designed and Illustrated packaging and other marketing materials including posters, email blasts, and web banners for Vertigral Solution’s first vape product, ‘Black Label E-Liquid’.
Developed and oversaw the entire design process of company’s new corporate identity and branding guidelines from inception to completion.
Art Director
PIXEL GROUND | HOLLYWOOD, CA | OCTOBER 2009 – NOVEMBER 2011
• Constructed and designed a sophisticated bone and rivet support system capable of 250 lbs. of weight and pressure that was used by client to produce medical assistance and sports safety belt products.
•  Directed photographers, videographers, and all aspects of production during photoshoots for marketing collateral to ensure project timelines and application of artistic vision.
Illustrator
THE ADVENTURES OF FOOTENBARN | HOLLYWOOD, CA | APRIL 2008 – JULY 2010
• Accelerated production of 41 full page illustrations by combining 3D and 2D applications to complete project.
•  Managed phone meetings with book publisher and planned artwork specifications for final mechanicals.
•  Strategically designed and illustrated characters and environments to reach a target audience and was featured on blogs such as dadsofdivas.com, goodreads.com, and thechildrensbookreview.com.
3D Generalist
IMAJIMATION STUDIOS | CULVER CITY, CA | MARCH 2007 – JUNE 2009
• Devised an effective workflow of modeling and rendering large scenes that was used by overseas animators.
• Optimized complex scenes to 1/3 of its original size, resulting in shorter render times of animated backgrounds.
• Guided junior staff to apply non-destructive modeling techniques and simplified revision process for the team.
Graphic Intern
FOX 6 NEWS | SAN DIEGO, CA | OCTOBER 2006 – DECEMBER 2006
• Produced info-graphic content for news programs.
• Generated large format event graphics.
• Coordinated with Producers to set up campaigns.
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